The orange banner with "NUR NOCH DIESE WOCHE!" (Only this week!) immediately creates a sense of urgency.

The ad opens with people working out in a gym, some on machines and others in a group class. An orange banner with text runs across the top of the screen throughout the ad. A graphic overlay appears showing a discount. The ad transitions to show people in a spin class, then people lifting weights, and finally people high-fiving. The ad ends with the brand logo and legal text.