A man eating cereal and looking at a fitness product.

The ad opens with a man looking at a package of "ALFA GYM" while eating cereal. A FITX logo appears. The man then throws the package away and starts exercising in his kitchen, looking unmotivated. He then goes to a gym, where he is seen doing dips and other exercises. Other people are working out in the background. The FITX logo reappears with pricing and a slogan.