The question on the S.Pellegrino bottle: "WHAT DREAM HAVE YOU QUIETLY KEPT ALIVE?"

The ad opens with a close-up of a hand holding a green glass bottle of S.Pellegrino water. The label asks, "WHAT DREAM HAVE YOU QUIETLY KEPT ALIVE?". The scene then cuts to two men in conversation. One man, wearing a white beanie, asks the question in Italian. The other man, Lewis Hamilton, responds in English, "Mine's music." He then explains in Italian that he has written hundreds of songs that have never seen the light of day. The first man suggests he put them on paper. The ad ends with a shot of Lewis Hamilton, with S.Pellegrino branding, and a voiceover in Italian saying, "Remember only to do what you love."