The question "WHAT CRACKS YOU UP?" on the S.Pellegrino bottle.

The ad opens with a close-up of a S.Pellegrino bottle with the question "WHAT CRACKS YOU UP?" on the label. The scene then splits into two, showing two men in conversation. One man, wearing a beanie, asks the other, Lewis Hamilton, "What cracks you up?". Hamilton replies "You." The conversation continues with the man in the beanie stating "That's been going on for 30 years." Hamilton laughs and says "Your stupid way of joking makes me laugh." The other man responds, "You, on the other hand, are always serious." The ad ends with a split screen showing the two men laughing and S.Pellegrino branding.