A person crying with their hands over their mouth.

The ad opens with a close-up of a person crying, then cuts to a person in a white mask standing in a room. It then shows a TV screen displaying the title 'FACES OF DEATH' in red, followed by a sniper scope view of a woman with the word 'FUN,' overlaid. Another screen shows 'AND DEEPLY UNSETTLING' with the IndieWire logo. A woman sits on a rooftop, talking. A hand puts on a red glove. A man speaks to the camera, holding a weapon. A person is shown in a magic trick where their head is on a table. Finally, a social media feed with comments is displayed.