European Union YouTube ads and campaign examples

#845 YouTube advertiser by spendNonprofit PoliticalVerify on Google Ads Transparency Center

The European Union provides access to official policies, public services, and resources through its europa.eu portal. Across 33 markets, its YouTube video advertising has gathered 60.7M views over 100+ ads, focusing on topics like climate action, humanitarian aid in Ukraine and Sudan, career opportunities, and civic information.

Est. total spend
$182K – $3.0M
All-time, estimated range
Ads indexed
144
Total views
60.7M
Markets
33
Countries the ads ran in

Most-viewed European Union YouTube ads

Top 20 by views · list updated

EUClimateAction — European Union: Act Now for Climate Action at COP30 (YouTube video ad)0:34

EUClimateAction

European Union: Act Now for Climate Action at COP30

8.5M views
EU Growth — Your Europe — Your Source for Information (YouTube video ad)0:15

EU Growth

Your Europe — Your Source for Information

4.5M views
EU Growth — Your Europe — Information for EU citizens (YouTube video ad)0:15

EU Growth

Your Europe — Information for EU citizens

4.2M views
EU Growth — Your Europe — Find answers for life in the EU (YouTube video ad)0:15

EU Growth

Your Europe — Find answers for life in the EU

2.7M views
EU Civil Protection & Humanitarian Aid — Soudan: Challenges and EU Humanitarian Aid (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

Soudan: Challenges and EU Humanitarian Aid

2M views
EU Growth — Your Europe — Information for living and working in the EU (YouTube video ad)0:15

EU Growth

Your Europe — Information for living and working in the EU

1.9M views
EU Civil Protection & Humanitarian Aid — EU Humanitarian Aid in Ukraine (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

EU Humanitarian Aid in Ukraine

1.8M views
EURES Portugal — EURES: Your career takes you places (YouTube video ad)0:15

EURES Portugal

EURES: Your career takes you places

1.6M views
EU Civil Protection & Humanitarian Aid — EU Humanitarian Aid in Ukraine (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

EU Humanitarian Aid in Ukraine

1.5M views
EU i Danmark — Europas Budget: Styrken ved Fællesskab (YouTube video ad)0:20

EU i Danmark

Europas Budget: Styrken ved Fællesskab

1.5M views
EU Growth — Your Europe — Information on EU topics (YouTube video ad)0:15

EU Growth

Your Europe — Information on EU topics

1.5M views
EU Civil Protection & Humanitarian Aid — Sudan: Challenges and EU Humanitarian Aid (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

Sudan: Challenges and EU Humanitarian Aid

1.4M views
EU Civil Protection & Humanitarian Aid — Soudan: Investing in the Future Leaders (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

Soudan: Investing in the Future Leaders

1.2M views
EU-kommissionen i Sverige — Therese Alshammar: EU-ambassadör för idrott (YouTube video ad)1:26

EU-kommissionen i Sverige

Therese Alshammar: EU-ambassadör för idrott

1.1M views
EU Civil Protection & Humanitarian Aid — EU Support for Ukraine: Voices of Humanity (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

EU Support for Ukraine: Voices of Humanity

1.1M views
EU Civil Protection & Humanitarian Aid — Gaza: European Union Humanitarian Aid (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

Gaza: European Union Humanitarian Aid

1M views
EU Civil Protection & Humanitarian Aid — European Union Humanitarian Action in Ukraine (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

European Union Humanitarian Action in Ukraine

1M views
EU Growth — Your Europe — Information for EU citizens (YouTube video ad)0:15

EU Growth

Your Europe — Information for EU citizens

854.1K views
EU Civil Protection & Humanitarian Aid — Unión Europea: Humanitarian Program in Sudan (YouTube video ad)0:15

EU Civil Protection & Humanitarian Aid

Unión Europea: Humanitarian Program in Sudan

771.2K views
EU Growth — Your Europe: Digitalizing Your Business and Tax Advice (YouTube video ad)0:15

EU Growth

Your Europe: Digitalizing Your Business and Tax Advice

738.7K views

See all 144 European Union ads

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About European Union

Europa is the official web portal of the European Union, serving as the central gateway to information, policies, news, and digital services from EU institutions and agencies. It provides citizens, businesses, and public administration entities across member states with access to official legal texts, funding opportunities, and administrative resources. The portal is managed by the European Commission on behalf of all European Union institutions.

Company
European Union
Category
Government web portal
Advertises in
33 countries

European Union YouTube ads — FAQ

The European Union is an international entity whose official web portal, Europa, provides access to information, policies, news, and digital services from EU institutions. Its campaigns promote official citizen services, administrative resources, funding, and public policies.
European Union YouTube ads focus on information for citizens living and working in Europe through Your Europe, career mobility via EURES, climate action initiatives, and EU humanitarian aid in regions such as Ukraine and Sudan.
European Union relies mostly on horizontal video ads, accompanied by some vertical formats. Most of the ads are either short spots up to 15 seconds or mid-length videos lasting between 31 and 60 seconds.
European Union runs YouTube video ads in multiple European languages, including Italian, English, and Slovak.
AdSee has indexed 144 YouTube ads from European Union, with 60.7M views in total, shown in 33 countries.
European Union's YouTube ads in the AdSee library ran most often in Italy, Croatia, Finland, France and Hungary. In total they were shown in 33 countries.
AdSee estimates European Union's YouTube ad spend at $182K – $3.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by European Union.
The most-viewed European Union ad in the AdSee library is “European Union: Act Now for Climate Action at COP30”, with 8.6M views on YouTube.
European Union's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13152610704252993537?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.