The prominent "UKRAINE" text and Ukrainian flag ribbons.

The video opens with a close-up of Ukrainian flag ribbons tied to a metal structure, with the word "UKRAINE" in large yellow letters. It then transitions to scenes inside a medical facility where humanitarian workers are tending to people, followed by a shot of two people embracing. The next scene shows a damaged building and an ambulance, with text overlayed. The video then shows a dark room with medical equipment and finally a room with several beds. The ad concludes with a wide shot of many Ukrainian flags and a building in the background, with text and the EU flag.