The man speaking directly to the camera, asking "Should you get life insurance?"

A man in a suit speaks directly to the camera in a studio setting with wood paneling and a plant. The video cuts to a smartphone screen displaying an insurance application interface, showing increasing coverage amounts and prices. The interface transitions to show "No medical exam" and "No blood test" text, followed by "In as little as 10 minutes." The final scenes show the Ethos logo and a "Congrats you're covered!" message on the phone screen, alongside awards and the website address.