The contrast between the formal tea setting and the rugged-looking man with tattoos.

The ad opens with a woman in a formal setting, possibly a tea room, with ornate curtains and a tiered stand of pastries. Another woman, dressed in a purple outfit and hat, joins her. The scene then shifts to a close-up of a man with a beard and tattoos, holding a teacup and looking directly at the camera. The screen then transitions to a series of mobile phone screens showing various authentication processes, including facial recognition and contactless payment. The ad concludes with the ENTRUST logo and tagline.