The initial scene of two women in royal attire having tea, juxtaposed with the man with tattoos, creates intrigue.

The ad opens with two women, seemingly Queen Elizabeth II and another royal figure, having tea. The scene then cuts to a man with a beard and tattoos drinking tea, with text overlayed. This transitions to shots of a smartphone being used for facial recognition for payments and authentication, and a contactless payment at a cafe. The ad concludes with the ENTRUST logo and tagline.