The juxtaposition of the elegant tea setting with the rugged, bearded man holding a teacup.

The ad opens with two elegantly dressed women having tea. One woman, dressed in a cream tweed suit and pearls, smiles as she looks to the side. The other woman, wearing a lilac dress and hat, joins her. The scene then shifts to a close-up of a man with a large beard and biker-style attire, holding a teacup. He looks directly at the camera with a surprised expression, then takes a sip. The ad transitions to show the Entrust website on a laptop, highlighting 'Identity-Centric Security'. It then shows a montage of mobile phone screens demonstrating facial recognition for payments and authentication. The ad concludes with the Entrust logo and tagline.