Enel YouTube ads: Top video campaigns and creative examples

#3047 YouTube advertiser by spendOtherItalyVerify on Google Ads Transparency Center

Enel is an Italian multinational energy provider producing and distributing electricity and natural gas. With 30+ ads and 35.1M total views in Italy, its YouTube advertising highlights online gas and power deals, fixed-price contracts, business energy solutions, and seasonal consumer offers.

Est. total spend
$211K – $527K
All-time, estimated range
Ads indexed
36
Total views
35.1M
Markets
1
Countries the ads ran in

Most-viewed Enel YouTube ads

Top 20 by views · list updated

See all 36 Enel ads

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About Enel

Enel is an Italian multinational energy company that produces and distributes electricity and natural gas to residential, commercial, and industrial customers. The company operates extensive power generation, distribution networks, and renewable energy infrastructure across Italy and internationally. Founded in 1962 as a state enterprise and privatized in 1999, Enel S.p.A. is headquartered in Rome, Italy.

Company
Enel S.p.A.
Category
Electricity and gas utility
Headquarters
Italy
Advertises in
1 country

Enel YouTube ads — FAQ

Enel is an Italian multinational utility company that produces and distributes electricity and natural gas. On YouTube, Enel advertises energy plans, fiber internet packages, and energy solutions for residential, commercial, and industrial customers.
Enel's YouTube ads focus on web offers for electricity and gas, fixed-price energy contracts, and seasonal promotions like Black Friday and holiday bonuses. Campaigns also highlight fiber broadband deals, electric mobility offers, and business energy solutions.
Enel primarily publishes horizontal video ads on YouTube, with most spots running up to 15 seconds. The company also uses a smaller share of vertical formats and longer videos exceeding 60 seconds.
Enel advertises on YouTube entirely in Italian, directing its video campaigns primarily to audiences in its home market of Italy.
AdSee has indexed 36 YouTube ads from Enel, with 35.1M views in total, shown in 1 country.
Enel's YouTube ads in the AdSee library ran most often in Italy.
AdSee estimates Enel's YouTube ad spend at $211K – $527K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Enel.
The most-viewed Enel ad in the AdSee library is “Enel — Black Friday €300 Bonus”, with 10.9M views on YouTube.
Enel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06675375885274578945?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.