The bright pink background and bold white text about 'ultra-fast fiber, ultra-light price' immediately grab attention.

The ad opens with the Enel logo and text about fast fiber at a light price. A graphic card appears, showing the Enel fiber branding and a price of 24.90€/mese. This price then changes to 17.90€/mese with 'Modem Incluso' (Modem Included) and 'Per 3 Anni' (For 3 Years) appearing. The text 'Zero costi di attivazione online' (Zero activation costs online) appears, followed by a button 'Scopri di più' (Discover more). Finally, small print details about the offer appear at the bottom.