ProRail YouTube Ads and Recruitment Campaigns

#2934 YouTube advertiser by spendOtherNetherlandsVerify on Google Ads Transparency Center

ProRail manages the national railway infrastructure across the Netherlands, overseeing track maintenance, stations, and train traffic allocation. Its 30+ YouTube video ads in the Netherlands have gathered 20.7M views, with campaigns heavily focused on recruitment, careers in innovation, and hiring train traffic controllers.

Est. total spend
$228K – $560K
All-time, estimated range
Ads indexed
31
Total views
20.7M
Markets
1
Countries the ads ran in

Most-viewed ProRail YouTube ads

Top 20 by views · list updated

ProRail — ProRail — Own het spoor, word treinverkeersleider (YouTube video ad)0:29

ProRail

ProRail — Own het spoor, word treinverkeersleider

4.2M views
ProRail — ProRail — Own the track, become a train traffic controller (YouTube video ad)0:06

ProRail

ProRail — Own the track, become a train traffic controller

3.3M views
ProRail — ProRail — Word Treinverkeersleider (YouTube video ad)0:15

ProRail

ProRail — Word Treinverkeersleider

1.9M views
ProRail — ProRail — Word Treinverkeersleider (YouTube video ad)1:14

ProRail

ProRail — Word Treinverkeersleider

1.6M views
ProRail — ProRail — Word Treinverkeersleider (YouTube video ad)0:12

ProRail

ProRail — Word Treinverkeersleider

1.2M views
ProRail — ProRail — Careers in Innovation (YouTube video ad)0:30

ProRail

ProRail — Careers in Innovation

1M views
ProRail — ProRail: Own het spoor, word treinverkeersleider (YouTube video ad)0:15

ProRail

ProRail: Own het spoor, word treinverkeersleider

1M views
ProRail — ProRail — Word Treinverkeersleider (YouTube video ad)0:15

ProRail

ProRail — Word Treinverkeersleider

1M views
ProRail — ProRail — Own the track, become a train traffic controller (YouTube video ad)0:15

ProRail

ProRail — Own the track, become a train traffic controller

930K views
ProRail — ProRail — A child draws their mother's job (YouTube video ad)0:15

ProRail

ProRail — A child draws their mother's job

862.3K views
ProRail — ProRail — A child draws their father's job (YouTube video ad)0:15

ProRail

ProRail — A child draws their father's job

835.4K views
ProRail — ProRail — Word Treinverkeersleider (YouTube video ad)1:09

ProRail

ProRail — Word Treinverkeersleider

719.2K views
ProRail — ProRail — Word Treinverkeersleider (YouTube video ad)1:12

ProRail

ProRail — Word Treinverkeersleider

663.4K views
ProRail — ProRail — A daughter draws her mother's job (YouTube video ad)0:13

ProRail

ProRail — A daughter draws her mother's job

533.6K views
ProRail — ProRail — A child's perspective on his mother's career (YouTube video ad)0:50

ProRail

ProRail — A child's perspective on his mother's career

460.4K views
ProRail — ProRail — A child's perspective on his father's job (YouTube video ad)0:50

ProRail

ProRail — A child's perspective on his father's job

417.7K views
ProRail — ProRail — A Daughter's Drawing of Her Father's Job (YouTube video ad)0:15

ProRail

ProRail — A Daughter's Drawing of Her Father's Job

403.2K views
ProRail — ProRail — Carrières en Projecten (YouTube video ad)0:30

ProRail

ProRail — Carrières en Projecten

276.9K views
ProRail — ProRail — A child's perspective on his mother's job (YouTube video ad)0:15

ProRail

ProRail — A child's perspective on his mother's job

274.1K views
ProRail — ProRail — Own het spoor, word treinverkeersleider (YouTube video ad)0:15

ProRail

ProRail — Own het spoor, word treinverkeersleider

270.9K views

See all 31 ProRail ads

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About ProRail

werkenbijprorail.nl is the official careers and recruitment portal for ProRail, the government-owned organization responsible for managing the national railway infrastructure in the Netherlands. The site advertises job openings, traineeships, and career information across fields such as railway operations, engineering, ICT, and traffic control. ProRail manages train traffic allocation, builds and maintains rail stations, and maintains thousands of kilometers of track throughout the Dutch rail network.

Company
ProRail B.V.
Category
Railway infrastructure management
Headquarters
Netherlands
Advertises in
1 country

ProRail YouTube ads — FAQ

ProRail is the government-owned organization responsible for managing the national railway infrastructure in the Netherlands. Its YouTube advertising focuses on recruitment and careers, promoting job opportunities and traineeships in railway operations, engineering, ICT, and traffic control.
ProRail's YouTube ads heavily highlight career opportunities, particularly encouraging viewers to become train traffic controllers. Campaigns also focus on innovation careers and personal perspectives on working in the rail sector.
ProRail uses a combination of horizontal and vertical video formats, with horizontal ads making up the majority. Most of the video spots are short, running for 15 seconds or less.
ProRail advertises exclusively in Dutch on YouTube, targeting job seekers and potential recruits in the Netherlands.
AdSee has indexed 31 YouTube ads from ProRail, with 20.7M views in total, shown in 1 country.
ProRail's YouTube ads in the AdSee library ran most often in the Netherlands.
AdSee estimates ProRail's YouTube ad spend at $228K – $560K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ProRail.
The most-viewed ProRail ad in the AdSee library is “ProRail — Own het spoor, word treinverkeersleider”, with 4.2M views on YouTube.
ProRail's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14873125829381980161?region=anywhere

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