The animated confetti and the large "68%" discount graphic grab attention.

The ad opens with a shot of grass and Easter decorations, including chocolate eggs and a chocolate bunny. The E.Leclerc logo is displayed at the top. Text appears indicating a special Easter promotion. A large red circle with '68%' appears, signifying a discount. The scene then focuses on two bags of Novi chocolate eggs with pistachios. Details about the offer and pricing are shown. The ad ends with the same grass and Easter decorations.