The initial graphic with the circular text "FOIRE À LA BIÈRE" and the E.Leclerc logo.

The ad opens with a shot of a teal tiled wall and floor, with palm leaf shadows cast on the wall. The E.Leclerc logo appears at the top. Text fades in, forming a circular graphic that reads "À L'EXTÉRIEUR FOIRE À LA BIÈRE OU À DOMICILE". A red starburst with "-25%" appears and blurs. Then, a case of 1664 beer is shown on the floor, with pricing information and a discount percentage. The ad ends with legal disclaimers about alcohol consumption.