The vibrant red background and the prominent "NOUVEL AN CHINOIS" text with chopsticks.

The ad opens with a red background featuring a traditional Chinese cloud pattern. Chopsticks are positioned over the text "NOUVEL AN CHINOIS". The scene transitions to a table setting with various Asian food products, including noodles, rice, nori sheets, and soy sauce. A large red "-30%" graphic appears, overlaying the products. The final scene shows the products arranged on a table with a vase of cherry blossoms, emphasizing the discount.