The "Novo" (New) text and the Dove logo.

The ad opens with a close-up of the Dove logo and the word 'Novo' (New) in Portuguese. It then transitions to a display of Dove body wash bottles and soaps arranged on two shelves. The top shelf features two bottles and two pink round soaps, while the bottom shelf displays three bottles and one grey oval soap. The bottles are white with gold caps and feature labels indicating different product benefits and serum percentages. The overall aesthetic is clean and minimalist, with soft lighting and shadows.