The vibrant purple background and the arrangement of numerous NYX makeup bottles immediately catch the eye.

The ad opens with a top-down view of many NYX Professional Makeup bottles arranged on a vibrant purple background, with the NYX logo in gold. The camera then zooms in on a single bottle, showing it on a beige surface with text overlays. This transitions to a clapperboard with production details, followed by a makeup artist applying makeup to a model. The ad then shows close-ups of the product, models with different skin tones and makeup looks, and a split screen showing a before-and-after of skin coverage. The pacing is quick, with frequent cuts and dynamic camera movements.