A woman walking confidently in a city setting, with the Maybelline logo appearing.

The ad opens with a woman walking down a brick-lined street, followed by a shot of her legs in high heels. It then transitions to a large neon sign that says "SKY HIGH" with a Maybelline mascara tube in the center. The ad shows close-ups of the mascara tube and its brush, and a woman's eye with long lashes. The final shots show the Maybelline New York logo superimposed over a city skyline.