The initial text stating '1 in 2 girls abandon sports due to criticism of their bodies' is a strong hook.

The ad opens with the Dove logo and text on a white background. It transitions to show young women playing soccer, celebrating, and interacting positively. The scenes are dynamic, featuring close-ups of smiling faces and wider shots of the team. The pacing is upbeat and celebratory, culminating in a drone shot of the team forming a circle on the field around the words 'O JOGO É NOSSO' (The Game is Ours) written in the grass. The ad ends with the Dove logo and text on a white background.