The statistic "7 em 10 raparigas que desistem do desporto são criticadas pelo seu tipo de corpo" immediately grabs attention by highlighting a concerning issue.

The ad opens with text on a white background, featuring the Dove logo. It transitions to a young girl looking in a mirror, then to a group of girls playing soccer, celebrating, and interacting. The scenes are dynamic and focus on the joy and camaraderie of sports. The ad ends with a shot of the girls forming words on a soccer field and then an end card with logos and text.