Cummins YouTube Ads and Video Campaigns

#1356 YouTube advertiser by spendAutomotiveUnited States

Cummins Inc. designs, manufactures, and services diesel, natural gas, electric, and hybrid powertrains, generators, and related components. Across 20 markets, its 20+ ads in this library have generated 33.7M views. The video campaigns focus heavily on innovation, battery energy storage systems (BESS), and its Power Onward initiatives.

Est. total spend
$236K – $1.7M
All-time, estimated range
Ads indexed
26
Total views
33.7M
Markets
20
Countries the ads ran in

Most-viewed Cummins YouTube ads

Top 20 by views · list updated

See all 26 Cummins ads

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About Cummins

Cummins Inc. is an American multinational company that designs, manufactures, distributes, and services diesel, natural gas, electric, and hybrid powertrains, generators, and related components. Founded in 1919 and headquartered in Columbus, Indiana, the company serves commercial, industrial, and original equipment manufacturer customers globally across approximately 190 countries.

Company
Cummins Inc.
Category
Power solutions and engine manufacturing
Headquarters
United States
Advertises in
20 countries

Cummins YouTube ads — FAQ

Cummins advertises power solutions, engines, and energy technology. As an American multinational manufacturer, the company promotes diesel, natural gas, electric, and hybrid powertrains, generators, and battery energy storage systems (BESS).
Cummins's YouTube ads frequently highlight themes of innovation and performance under campaigns like "Power Onward" and "Destination Zero." The video ads also feature the "Power Onward Podcast" and educational topics such as battery energy storage systems (BESS).
Cummins uses a combination of vertical Shorts and standard horizontal video ads. Most of the company's video spots run between 15 and 60 seconds in length.
Cummins advertises exclusively in English on YouTube for its US and global commercial audiences.
AdSee has indexed 26 YouTube ads from Cummins, with 33.7M views in total, shown in 20 countries.
Cummins's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Sweden, Germany and Hong Kong. In total they were shown in 20 countries.
AdSee estimates Cummins's YouTube ad spend at $236K – $1.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Cummins.
The most-viewed Cummins ad in the AdSee library is “Cummins: Power Onward Podcast”, with 19.3M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.