The opening shot of a semi-truck driving into the sunset with the text "EVERY MISSION".
The ad opens with a semi-truck driving on a dusty road at sunset, with the text "EVERY MISSION" appearing on screen. It then transitions to an aerial view of a truck with two trailers filled with green material driving on a dirt road. The text "EVERY MISSION MATTERS" appears. Next, a snowmobile with its headlights on drives across a snowy landscape, with the same text. The ad then shows a drone shot of waves crashing on a beach, followed by a fast-paced shot of a field at sunset. This transitions to a view of a car driving on a mountain road, then a high-speed shot from inside a train or subway tunnel, and finally a futuristic depiction of data flowing through a server room. The final shots are extreme close-ups of skin texture and a human eye, before ending on the Cummins logo and tagline.
