Cricut YouTube Ads and Video Campaigns

#115 YouTube advertiser by spendDTCUnited States

Cricut is an American creative technology company that produces smart electronic cutting machines, heat presses, and design software for DIY creators. Its YouTube advertising strategy spans 6 markets and has generated 452M views across 40+ video ads. These campaigns frequently highlight personalization, DIY gift ideas, baby announcements, and limited-time deals on hardware.

Est. total spend
$3.2M – $22.6M
All-time, estimated range
Ads indexed
48
Total views
452M
Markets
6
Countries the ads ran in

Most-viewed Cricut YouTube ads

Top 20 by views · list updated

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About Cricut

Cricut, Inc. is an American creative technology company known for manufacturing smart electronic cutting machines, heat presses, crafting materials, and design software. Originally founded in 1969 as Provo Craft & Novelty, Inc., the company rebranded to Cricut in 2018 and is headquartered in South Jordan, Utah. Its connected hardware, Design Space software, and subscription ecosystem serve DIY creators, hobbyists, and small businesses globally.

Company
Cricut, Inc.
Category
Craft cutting machines and software
Headquarters
United States
Advertises in
6 countries
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.