A woman is shown folding a t-shirt with the word 'PAPA' on it.

A woman is shown folding a black t-shirt with the word 'PAPA' on it. She then smiles and picks up a Cricut cutting machine from a shelf. The video transitions to show a close-up of the Cricut machine, then a tablet displaying a design of two pairs of legs with dates. The woman uses the tablet to adjust the design. The video then shows the Cricut machine cutting the design, followed by the woman weeding the cut vinyl. She then places the design onto a white t-shirt and uses a heat press. Finally, the design is shown on the t-shirt, and the woman hugs a man wearing the shirt. The ad ends with a shot of two pairs of feet and the Cricut logo.