A close-up of sunscreen being applied to skin with a bright blue sky.

The ad opens with a close-up of a hand applying sunscreen to a leg, with a blue sky in the background. It then transitions to a shot of a CeraVe sunscreen tube against a yellow background, highlighting its features. The ad shows a dollop of sunscreen on a hand, followed by animated graphics illustrating skin hydration and UV protection. It features a woman smiling, a family underwater, and a man sweating, all emphasizing the product's benefits. The ad concludes with a woman holding the sunscreen tube and a graphic showing it's the #1 recommended brand by dermatologists in Belgium.