The initial close-up of the CeraVe lotion bottle and the woman holding it.

The ad opens with a close-up of a woman holding a CeraVe Intensive Moisturising Lotion bottle, then transitions to a wider shot showing the lotion bottle alongside other CeraVe products (cream jars and a daily moisturizing lotion bottle) on a white table. A person in a lab coat is blurred in the background. The camera focuses on the lotion bottle and text overlays appear.