Close-ups of dry, flaky skin and the sound of scratching.

The video opens with close-ups of dry, itchy skin on different people's arms and backs. It then transitions to show the CeraVe Intensive Moisturising Lotion bottle, highlighting its features and benefits. The ad features animated graphics illustrating the product's technology and ingredients, such as ceramides and Hydro-Urea. The final scenes show the product range and emphasize its availability in pharmacies and parapharmacies. The pacing is relatively quick, with smooth transitions between live-action shots and animated graphics.