A man intensely staring at a conspiracy-theory-style corkboard with red string.
The ad opens with a man looking intensely at a corkboard covered in papers, photos, and red string, suggesting a conspiracy theory. He's sitting at a desk with a microphone and a cup. The scene then shifts to a wider shot of the same corkboard, with the man silhouetted as he adds to it. Close-ups show plastic bags with 'BLUE #25' and 'KETCHUP' written on them. A black and white surveillance-style shot shows a group of men in suits around a conference table, with one man speaking and gesturing with papers. The next shot shows a finger dipping into a creamy, orange substance. Then, chicken pieces are shown being doused in sauce on a plate. The man from the beginning reappears, looking shocked and gesturing wildly. A woman in a car holds a takeout container and speaks to the camera. Another woman in a car holds a piece of fried chicken and looks surprised. The ad ends with a bright yellow screen showing the Bojangles logo and a meal.
