A man with a large beard takes a bite of a biscuit sandwich with a look of intense satisfaction.

A man with a beard is shown eating a biscuit sandwich. The scene transitions to show dough being kneaded and rolled, then a tray of freshly baked biscuits. A brush is seen applying butter to the biscuits. The man smiles and takes another bite of his biscuit sandwich. The ad ends with a shot of the Bojangles logo and people enjoying their food.