A man taking a large bite of a biscuit sandwich.

The ad opens with a close-up of a man taking a bite of a biscuit sandwich. He is sitting at a table with two women, who are also eating. The background shows Bojangles branding and text. The scene then cuts to show dough being kneaded by hand, followed by raw biscuits on a baking sheet. Next, baked biscuits are shown being buttered. Then, a person in a Bojangles apron is seen mixing something in a large metal bin. Crispy fried chicken pieces are shown being placed on a cooling rack. The man from the beginning is shown smiling at the camera, then taking another bite of his sandwich. The ad ends with a shot of the three people eating and the Bojangles logo and slogan.