BoConcept YouTube Ads and Top Video Campaigns

#1946 YouTube advertiser by spendRetail EcommerceDenmarkVerify on Google Ads Transparency Center

Founded in Denmark, BoConcept is a global furniture retailer offering customizable modern furniture, home accessories, and interior design services. Its video advertising footprint spans 20+ ads across 38 markets with over 26.0M views. The campaigns highlight timeless Danish design, custom interior design consultations, and exclusive sales.

Est. total spend
$52.0K – $1.0M
All-time, estimated range
Ads indexed
29
Total views
26.0M
Markets
38
Countries the ads ran in

Most-viewed BoConcept YouTube ads

Top 20 by views · list updated

See all 29 BoConcept ads

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About BoConcept

BoConcept is a global Danish furniture retailer specializing in customizable modern furniture, home accessories, and interior design services. Founded in Denmark in 1952 by cabinetmakers Jens Ærthøj and Tage Mølholm, the brand operates over 300 franchise stores across more than 60 countries. The company is headquartered in Herning, Denmark, and has been owned by private equity firm 3i Group since 2016.

Company
BOCONCEPT A/S
Category
Modern furniture retail
Headquarters
Denmark
Advertises in
38 countries

BoConcept YouTube ads — FAQ

BoConcept is a Danish furniture retailer specializing in customizable modern furniture, home accessories, and interior design services. Founded in Denmark in 1952, the company operates franchise stores globally and is headquartered in Herning, Denmark.
BoConcept's YouTube ads focus on modern dining furniture, interior design consultations, and promotional events like seasonal sales. Recurring themes include Danish design concepts such as "Live Ekstraordinær" and collaborations with Helena Christensen.
BoConcept primarily uses horizontal video ads that are short, with most spots running 15 seconds or less. A small portion of its campaigns includes vertical formats and longer videos up to 30 seconds.
BoConcept advertises primarily in English, with additional campaigns produced in German and French to reach international audiences.
AdSee has indexed 29 YouTube ads from BoConcept, with 26.0M views in total, shown in 38 countries.
BoConcept's YouTube ads in the AdSee library ran most often in Australia, Germany, France, Spain and New Zealand. In total they were shown in 38 countries.
AdSee estimates BoConcept's YouTube ad spend at $52.0K – $1.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BoConcept.
The most-viewed BoConcept ad in the AdSee library is “BoConcept — Live Ekstraordinær”, with 18.6M views on YouTube.
BoConcept's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11404733562251902977?region=anywhere
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$439K – $1.0M35 ads · 54.9M3554.9MView ads
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$120K – $1.0M126 ads · 40.0M12640.0MView ads
1948
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$41.5K – $1.0M80 ads · 20.8M8020.8MView ads
1951
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$438K – $1.0M15 ads · 39.8M1539.8MView ads
1954
PinalliRetail EcommerceIT
$59.0K – $1.0M41 ads · 29.5M4129.5MView ads
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$62.0K – $1.0M22 ads · 20.7M2220.7MView ads
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.