The animated Bitly logo and wordmark.

The video opens with the Bitly logo, followed by the wordmark. It then transitions to show a hand holding a smartphone, interacting with a shopping app. The scene changes to a hotel check-in scenario, where a phone with a QR code is scanned. Next, a woman is shown with groceries, looking at her phone, with a shopping cart graphic. Finally, a woman is shown working on a laptop, with analytics dashboards and QR codes displayed on screen. The video ends with the Bitly logo and tagline.