The bright orange background and the Bitly logo.

The ad opens with a plain orange background and the Bitly logo. It transitions to show a woman sitting cross-legged, looking at her phone. A graphic overlay appears showing a link. The scene changes to another woman at a laptop, with graphic overlays showing analytics like devices, locations, and social campaign clicks. The final scene shows the Bitly logo and text about creating, managing, and tracking touchpoints, with a 'Get started' button.