The animated Bitly logo and wordmark.

The ad opens with the Bitly logo and then the wordmark. It transitions to show a hand interacting with a smartphone displaying a shopping interface, with text overlay "Make it engaging." Next, a phone scans a QR code on a table tent for "Grand Hotel," with text overlay "Make it convenient." The phone then displays a hotel app interface. Finally, a woman manages bookings on her phone, with text overlay "Make it trustworthy." The ad concludes with a woman at a laptop, viewing analytics dashboards, with text overlay "Create. Manage. Track." The final screen shows the Bitly logo and tagline.