The title "the story of BIG FIG" and the man in a suit holding a large book.

The ad opens with a man in a suit sitting in a chair, holding a large book. The title "the story of BIG FIG" appears. He then stands and examines a rack of jeans, with a neon sign that says "Skinny". The scene transitions to a mattress on a bed, with close-ups of its texture and the "BIG FIG Crafted in Cleveland" label. Finally, three people, two in pajamas and one in a suit, sit on the mattress, smiling. The ad ends with a shot of the mattress and website information.