BCF YouTube Ads and Video Campaigns

#743 YouTube advertiser by spendRetail EcommerceAustraliaVerify on Google Ads Transparency Center

BCF is an Australian retailer specializing in outdoor adventure gear, camping equipment, fishing tackle, boating accessories, and apparel. Operating in Australia, its YouTube video advertising includes 20+ ads with over 86.2M views. Campaigns frequently center on summer outdoor fun, seasonal catalogues, and Christmas gifting.

Est. total spend
$1.3M – $3.4M
All-time, estimated range
Ads indexed
28
Total views
86.2M
Markets
1
Countries the ads ran in

Most-viewed BCF YouTube ads

Top 20 by views · list updated

BCF - Boating, Camping, Fishing — BCF - Outdoor Fun (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Outdoor Fun

23.5M views
BCF - Boating, Camping, Fishing — BCF - Fishing Fun (YouTube video ad)0:06

BCF - Boating, Camping, Fishing

BCF - Fishing Fun

17.1M views
BCF - Boating, Camping, Fishing — BCF - Pack In More Summer Fun (YouTube video ad)0:06

BCF - Boating, Camping, Fishing

BCF - Pack In More Summer Fun

7.3M views
BCF - Boating, Camping, Fishing — BCF - Ing Fun Catalogue Out Now! (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Ing Fun Catalogue Out Now!

4.7M views
BCF - Boating, Camping, Fishing — BCF - BCFing Fun Summer Range (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - BCFing Fun Summer Range

4.6M views
BCF - Boating, Camping, Fishing — BCF - Chrissy Gifting Sorted (YouTube video ad)0:06

BCF - Boating, Camping, Fishing

BCF - Chrissy Gifting Sorted

4.6M views
BCF - Boating, Camping, Fishing — BCF Boxing Day Sale On Now (YouTube video ad)0:06

BCF - Boating, Camping, Fishing

BCF Boxing Day Sale On Now

3.5M views
BCF - Boating, Camping, Fishing — BCF - That Feeling (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - That Feeling

2.1M views
BCF - Boating, Camping, Fishing — BCF - Chrissy Gifting Sorted (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Chrissy Gifting Sorted

2.1M views
BCF - Boating, Camping, Fishing — BCF - Christmas Gifting Sorted (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Christmas Gifting Sorted

2M views
BCF - Boating, Camping, Fishing — BCF - Camping and Fishing Fun (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Camping and Fishing Fun

1.9M views
BCF - Boating, Camping, Fishing — BCF - Chrissy Gifting Sorted & Fun Gift Guide (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Chrissy Gifting Sorted & Fun Gift Guide

1.8M views
BCF - Boating, Camping, Fishing — BCF - Summer Range Out Now (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Summer Range Out Now

1.3M views
BCF - Boating, Camping, Fishing — BCF - Ing Chrissy Gifting Sorted (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF - Ing Chrissy Gifting Sorted

1.2M views
BCF - Boating, Camping, Fishing — BCF — School Hols Are Ing Fun Catalogue Out Now! (YouTube video ad)0:06

BCF - Boating, Camping, Fishing

BCF — School Hols Are Ing Fun Catalogue Out Now!

1.2M views
BCF - Boating, Camping, Fishing — BCF Summer Fun Deals & Intex Kayaks 50% Off (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF Summer Fun Deals & Intex Kayaks 50% Off

1.2M views
BCF - Boating, Camping, Fishing — BCF - 20 Years of BCFing Big Brands & Ing Fun Catalogue Out Now (YouTube video ad)0:06

BCF - Boating, Camping, Fishing

BCF - 20 Years of BCFing Big Brands & Ing Fun Catalogue Out Now

1.1M views
BCF - Boating, Camping, Fishing — BCF Summer Fun Deals - Wanderer Quad Fold Beach Cart (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF Summer Fun Deals - Wanderer Quad Fold Beach Cart

1M views
BCF - Boating, Camping, Fishing — BCF Boxing Day Sale - 50% Off Fishing Tops (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF Boxing Day Sale - 50% Off Fishing Tops

996.1K views
BCF - Boating, Camping, Fishing — BCF Black Friday Sale: Up to 50% Off Epic Gear (YouTube video ad)0:15

BCF - Boating, Camping, Fishing

BCF Black Friday Sale: Up to 50% Off Epic Gear

958.7K views

See all 28 BCF ads

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About BCF

BCF (Boating Camping Fishing) is an Australian retail chain specializing in outdoor adventure gear, camping equipment, fishing tackle, boating accessories, and apparel. Founded in 2005, the brand operates over 160 stores nationwide alongside its e-commerce store in Australia. BCF is a subsidiary of Super Retail Group and operates under SRG Leisure Retail Pty Ltd.

Company
SRG LEISURE RETAIL PTY LTD
Category
Outdoor recreation retailer
Headquarters
Australia
Advertises in
1 country

BCF YouTube ads — FAQ

BCF (Boating Camping Fishing) is an Australian outdoor recreation retailer operated by SRG Leisure Retail Pty Ltd, a subsidiary of Super Retail Group. Founded in 2005, it sells camping equipment, fishing tackle, boating accessories, outdoor apparel, and adventure gear across Australia.
BCF's YouTube ads frequently highlight outdoor fun, summer activities, and fishing gear. Many campaigns promote seasonal sales and catalogue releases, including Christmas gifting ideas and Boxing Day sales.
BCF focuses on short, horizontal video ads, primarily running spots that are up to 15 seconds long.
BCF advertises on YouTube entirely in English, targeting audiences in Australia.
AdSee has indexed 28 YouTube ads from BCF, with 86.2M views in total, shown in 1 country.
BCF's YouTube ads in the AdSee library ran most often in Australia.
AdSee estimates BCF's YouTube ad spend at $1.3M – $3.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by BCF.
The most-viewed BCF ad in the AdSee library is “BCF - Outdoor Fun”, with 23.6M views on YouTube.
BCF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12683791521833549825?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.