The reflection of a surprised woman in the side mirror of a muddy vehicle.

The ad opens with a close-up of a person's hand on a steering wheel of a rugged vehicle, with a woman's face reflected in the side mirror, looking surprised. The scene transitions to a man covered in mud, pushing a vehicle stuck in mud. The logo '20 YEARS OF BCFING BIG BRANDS' appears. Then, a shot of the vehicle and trailer in a muddy clearing, with the same logo. Another shot of the muddy man, giving a thumbs up. Finally, an echidna sits on a log, with the logo 'BCF ING FUN CATALOGUE OUT NOW' appearing.