The initial POV text and the man's expression.

The ad starts with a man sitting on a bed, wearing a colorful sweater. Text overlays appear, indicating different 'levels' of interaction. The scene transitions to show various teddy bears, then back to the man interacting with a woman, who is cuddling with him. The final scene shows Axe products. The editing is fast-paced, transitioning between scenes and text overlays.