AXE YouTube Ads and Commercial Examples

#2893 YouTube advertiser by spendRetail EcommerceUnited States

AXE, owned by Unilever, is a global men's grooming brand offering body sprays, antiperspirants, body washes, and hair styling items. Its YouTube advertising spans 17 ads across 3 markets, totaling 11.4M views. Video campaigns prominently showcase products like the Fine Fragrance Collection, featuring themes such as Sweeter Than Sweet, Cherry Fizz, and interactive fragrance workshops.

Est. total spend
$126K – $571K
All-time, estimated range
Ads indexed
17
Total views
11.4M
Markets
3
Countries the ads ran in

Most-viewed AXE YouTube ads

Top 14 by views · list updated

AXE Deutschland — Axe Fine Fragrance Collection - Sweeter Than Sweet (YouTube video ad)0:20

AXE Deutschland

Axe Fine Fragrance Collection - Sweeter Than Sweet

3.2M views
AXE — Axe Fine Fragrance Collection — The Power of Biza (YouTube video ad)0:30

AXE

Axe Fine Fragrance Collection — The Power of Biza

2.2M views
AXE Deutschland — AXE - Sweeter Than Sweet Fragrance Collection (YouTube video ad)0:15

AXE Deutschland

AXE - Sweeter Than Sweet Fragrance Collection

2.1M views
AXE Deutschland — Axe — Parfum vs. Deo Guessing Game (YouTube video ad)0:20

AXE Deutschland

Axe — Parfum vs. Deo Guessing Game

1M views
AXE Deutschland — AXE - Morgenroutine & Fragrance Workshop (YouTube video ad)0:20

AXE Deutschland

AXE - Morgenroutine & Fragrance Workshop

416.8K views
AXE Deutschland — AXE — Sweeter Als Sweet (YouTube video ad)0:14

AXE Deutschland

AXE — Sweeter Als Sweet

378K views
AXE Deutschland — AXE — Cherry Fizz (YouTube video ad)0:20

AXE Deutschland

AXE — Cherry Fizz

353.3K views
AXE Deutschland — AXE - Expectation vs Reality (YouTube video ad)0:09

AXE Deutschland

AXE - Expectation vs Reality

259.1K views
AXE Deutschland — Axe — Sweeter Als Sweet (YouTube video ad)0:08

AXE Deutschland

Axe — Sweeter Als Sweet

188.2K views
AXE Deutschland — Axe — Reise nach Mexiko (YouTube video ad)0:20

AXE Deutschland

Axe — Reise nach Mexiko

178.6K views
AXE Deutschland — Axe Cherry Fizz Body Wash - Scent for a Date (YouTube video ad)0:26

AXE Deutschland

Axe Cherry Fizz Body Wash - Scent for a Date

122.7K views
AXE Deutschland — AXE — Erkenne den Duft Challenge (YouTube video ad)0:20

AXE Deutschland

AXE — Erkenne den Duft Challenge

99.9K views
AXE Deutschland — AXE — Sweeter Als Sweet (YouTube video ad)0:14

AXE Deutschland

AXE — Sweeter Als Sweet

47.2K views
AXE Deutschland — AXE — Trip to Mexico and Workshop (YouTube video ad)0:20

AXE Deutschland

AXE — Trip to Mexico and Workshop

30.2K views

See all 17 AXE ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About AXE

AXE is a global brand of men's grooming products, including body sprays, antiperspirants, body washes, and hair styling items. Originally launched in France in 1983, the brand is owned by consumer goods multinational Unilever and distributed in over 90 countries, often marketed under the Lynx name in markets such as the UK and Australia. The domain axe.com serves as the official product and brand portal for consumers in the United States.

Company
Unilever United States, Inc.
Category
Men's grooming products
Headquarters
United States
Advertises in
3 countries

AXE YouTube ads — FAQ

AXE advertises men's grooming products, including body sprays, body washes, antiperspirants, and hair styling items. Owned by Unilever United States, Inc., the brand uses YouTube to feature its personal care and fragrance lines.
AXE's YouTube ads prominently feature the Fine Fragrance Collection, highlighting scents such as Cherry Fizz and themes like Sweeter Than Sweet. Campaigns also include morning routine features, fragrance workshops, and game-style formats like perfume versus deodorant guessing challenges.
AXE primarily relies on vertical, Shorts-style video ads alongside some horizontal spots. Most of these advertisements are short, typically running between 16 and 30 seconds.
AXE advertises on YouTube predominantly in German, with a smaller portion of its ads presented in English.
AdSee has indexed 17 YouTube ads from AXE, with 11.4M views in total, shown in 3 countries.
AXE's YouTube ads in the AdSee library ran most often in Germany, Switzerland and the United States.
AdSee estimates AXE's YouTube ad spend at $126K – $571K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by AXE.
The most-viewed AXE ad in the AdSee library is “Axe Fine Fragrance Collection - Sweeter Than Sweet”, with 3.3M views on YouTube.

More top Retail Ecommerce advertisers

All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
2877
220.lvRetail EcommerceLV
$231K – $577K120 ads · 38.5M12038.5MView ads
2884
valyrastoreRetail EcommercePL
$68.8K – $573K11 ads · 22.9M1122.9MView ads
2889
VintedRetail EcommerceHU
$254K – $572K48 ads · 63.5M4863.5MView ads
2890
Villarreal MueblesRetail EcommerceMX
$34.3K – $572K20 ads · 11.4M2011.4MView ads
2891
PUMA GolfRetail EcommerceUS
$126K – $572K31 ads · 11.4M3111.4MView ads
2892
NjuškaloRetail EcommerceHR
$63.5K – $571K31 ads · 21.2M3121.2MView ads
2898
Móveis SimonettiRetail EcommerceBR
$22.8K – $570K17 ads · 11.4M1711.4MView ads
2908
PfisterRetail EcommerceCH
$48.6K – $567K70 ads · 16.2M7016.2MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.