The contrast between the romantic "EXPECTATION" scene and the jarring "REALITY" scene with the teddy bears.

The ad opens with a man and woman cuddling in a pink, plush bed, with a giant pink teddy bear. Text overlays read "AXE EXPECTATION". The scene quickly shifts to the man looking startled, with a dark brown teddy bear now in the bed, and the woman is blurred and moving erratically. Text overlays read "AXE REALITY". The final scene shows two Axe Cherry Fizz products (body spray and shower gel) against a black background with red lighting effects.