The initial product shot of various Aptamil containers and the smartphone app.

The ad opens with a product shot of several Aptamil formula containers and a smartphone app. It then transitions to a family hiking in a scenic, mountainous landscape. The parents are carrying their baby, and the scene shifts to a close-up of the baby being fed. The ad ends with a split screen showing the baby being fed on one side and a product shot of Aptamil formula on the other.