The question "De quoi a besoin un petit système immunitaire?" (What does a small immune system need?) posed over a scenic outdoor shot.

The ad opens with a couple hiking in a scenic, misty mountain landscape, with the woman carrying a baby in a carrier. Text overlays ask a question about what a baby's immune system needs. The scene then cuts to a close-up of a baby drinking from a bottle, with text stating the answer. The final scene shows a product shot of Aptamil Pronutra 2 formula, with text highlighting its benefits and important information.