The initial blurry graphic with the Aptamil logo.

The ad opens with a blurry shield-like graphic containing a forest scene and the text 'Aptamil'. It then transitions to a scenic shot of a family hiking in a grassy, mountainous area. A baby is being carried by the mother. The camera then zooms in on the baby drinking from a bottle, with text overlaying the scene. Finally, it shows a product shot of Aptamil Pronutra 2 formula.