The glowing neon sign with the price of the 'Sub del Día' is the initial hook.

The ad opens with a close-up of a Subway sandwich, then transitions to show a neon green arrow pointing down with the text 'SUB DEL DÍA' and '$65' inside. The arrow and text glow. The camera then blurs the sandwich and the arrow. The ad then expands to show a menu of daily subs for the week, each with a picture and day of the week. On the right, a 'HAZLO COMBO DEL DÍA' is advertised for '$99', featuring a Coca-Cola, Sabritas chips, and a Subway sandwich. The ad maintains a bright, energetic feel with quick cuts and vibrant colors.