The question posed on screen in the dark bedroom setting.

The ad opens with a black screen and a red play button animation. It transitions to a man sleeping in bed at night. Text appears asking a question. The man wakes up and looks thoughtful. The camera pans to show slippers and running shoes on the floor. The man is then shown running outdoors with two other people. They run past a bakery and down a street. The Zalando logo appears with the tagline 'Váš běh začíná tady'. The ad ends with the play button animation.