AliExpress — $1 Challenge
Metadata
- Brand
- Junrui Li
- Landing page
- Domain
- play.google.com
- Language
- EN
- Countries
- IT, PK, EG, GB, MM, MA, NG, PL, RO, IE, IQ, ES, FR, DZ, CA, DE, US, NO, AU, NL, PR, MX, BR, GN, NE, CG, CD, BJ, ML, BF, BI, CI, TG, GA, SN, CM, MU, SG, SE, AR, FI, PT, CZ, BE, DK, HU, AT, KR
View Count History
Visual description
The video opens with a woman sitting in a chair, looking at her phone, surrounded by racks of clothes. The AliExpress logo and '$1 Challenge' text appear. The scene transitions to close-ups of a smartphone screen displaying app icons, then to the woman's eyes. Next, a phone screen shows a running figure and the text 'SHAKE NOW! TO WIN MILLIONS OF PRIZES'. This is followed by a group of women dancing in a brightly lit store filled with electronics. They are holding up large mock boarding passes for '$10,000 FLIGHT CREDIT'. The video then shows close-ups of items like a PlayStation 5, makeup brushes, and slippers, all with a '$1' price tag. More dancing ensues, with money raining down. The final scenes show the women holding a large check for '$3,000 ALIEXPRESS SHOPPING CREDIT' and dancing on display platforms with AliExpress branding. The ad concludes with an end card showing the AliExpress app and campaign details.
Hook
The initial shot features the AliExpress logo and '$1 Challenge' text with a woman looking at her phone.
