The red play button animation on a black screen.

The ad opens with a black screen and a red play button animation. It quickly transitions to a low-angle shot of three people running down a city street. The camera follows them as they pass a bakery. One person enters the bakery, and another person exits carrying bread and boxes. The ad then shows a close-up of the Zalando logo with the tagline 'Votre run commence ici' and the three runners in the background.