The initial black screen with a pulsating orange play button.

The ad opens with a black screen and an orange play button animation. It transitions to a group of people wearing red and yellow soccer jerseys, with the Zalando logo prominently displayed. The camera focuses on a few individuals in the front, and the text "The Devil is in all of us." appears. The scene is energetic and celebratory, with a crowd of people in the background also wearing the jerseys. The ad concludes with the Zalando logo and the Royal Belgian FA logo.